CSMs can communicate with our customer to show we are ready to help and avoid our relationship drifting away.
Five Account Management Principles That Can Help a CSM Bring More Value to Clients
This post will provide five techniques used in Advertising Account Management that a Customer Success Manager may find helpful for delivering more value in their customer partnerships.
Tayo, Tayo: How CSMs Can Think of Customer Relationships as “Us, Together”
“Tayo, tayo” can be a mindset for working together with our customers.
How to Settle – What Soccer Players and CSMs Have in Common
Settling is a main task of a CSM. Our customers come to us with requests that are up in the air and need resolution. It’s our job to gain control over the situation by helping our customers settle their needs.
How CSMs Can Use the Principles of Google’s Transformer to Better Understand Our Customers
CSMs can apply principles of Google’s Transformer so that we can find the best translation of our customer’s goals for use with our product.
Customer Success and Cruel Intentions
A CSM’s good intentions can turn cruel in overpromising. What are ways we can avoid empty promises with our customers?
Inbound Customer Success
HubSpot’s Inbound methodology can be a framework for CSMs to help attract, engage and delight our customers through their journey with us.
Relentless Customer Success
CSMs can adopt an attitude of being relentless as a way to help our customers reach success.
What Makes a “Champion” Account Champion?
Having a “champion” account champion can help the CSM and client take further what’s possible with the product.
Customer Success and the Brand Bank Account
Steve Jobs had a philosophy for building customer relationships described as “brand bank.” How can Customer Success Managers follow cues from Apple to maintain a healthy brand bank account with our customers?