CSMs can apply principles of Google’s Transformer so that we can find the best translation of our customer’s goals for use with our product.
Customer Success and Cruel Intentions
A CSM’s good intentions can turn cruel in overpromising. What are ways we can avoid empty promises with our customers?
Inbound Customer Success
HubSpot’s Inbound methodology can be a framework for CSMs to help attract, engage and delight our customers through their journey with us.
Relentless Customer Success
CSMs can adopt an attitude of being relentless as a way to help our customers reach success.
What Makes a “Champion” Account Champion?
Having a “champion” account champion can help the CSM and client take further what’s possible with the product.
Customer Success and the Brand Bank Account
Steve Jobs had a philosophy for building customer relationships described as “brand bank.” How can Customer Success Managers follow cues from Apple to maintain a healthy brand bank account with our customers?
How to Envision Successful Customer Meetings
CSMs can envision the situations they may face in a customer discussion and prepare ahead of time.
We can have a plan in to place for what we should know, what we should do and how we will act to help have a valuable discussion with our customers.
Get Up to Speed Fast as a Customer Success Manager
Having a method to get up to speed fast on our customer’s situation can help us bring value to our discussion while being efficient with our time.
How to Apply the Secrets of Advertising Traffic Management to CSM Time Management
Customer Success Managers can use strategies like planning our day, allocating our resources and monitoring status to help deliver outcomes to our customers.
Customer Success Managers: Control What You Can Control
CSMs can apply the idea of “control what we can control” when we focus on what’s in our power to change and let go of what’s not in our power to change.