Client Days

In “Lovemarks” Kevin Roberts shows how brands can evolve to a next level of connection with customers. This post will explain the concept of Lovemarks, why they are important and how CSMs can use the idea of Lovemarks in our work. 

CSMs can communicate with our customer to show we are ready to help and avoid our relationship drifting away.

This post will provide five techniques used in Advertising Account Management that a Customer Success Manager may find helpful for delivering more value in their customer partnerships.

“Tayo, tayo” can be a mindset for working together with our customers.

Settling is a main task of a CSM. Our customers come to us with requests that are up in the air and need resolution. It’s our job to gain control over the situation by helping our customers settle their needs.

CSMs can apply principles of Google’s Transformer so that we can find the best translation of our customer’s goals for use with our product.

A CSM’s good intentions can turn cruel in overpromising. What are ways we can avoid empty promises with our customers?

HubSpot’s Inbound methodology can be a framework for CSMs to help attract, engage and delight our customers through their journey with us. 

CSMs can adopt an attitude of being relentless as a way to help our customers reach success.

Having a “champion” account champion can help the CSM and client take further what’s possible with the product.