In “Lovemarks” Kevin Roberts shows how brands can evolve to a next level of connection with customers. This post will explain the concept of Lovemarks, why they are important and how CSMs can use the idea of Lovemarks in our work.
Notes on Customer Success and Client Service
In “Lovemarks” Kevin Roberts shows how brands can evolve to a next level of connection with customers. This post will explain the concept of Lovemarks, why they are important and how CSMs can use the idea of Lovemarks in our work.