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Customer Success and Lovemarks: Inspiring Loyalty Beyond Reason

Customer Success and Lovemarks: Inspiring Loyalty Beyond Reason 

Posted on April 20, 2025April 26, 2025 by Client Days

In “Lovemarks” Kevin Roberts shows how brands can evolve to a next level of connection with customers. This post will explain the concept of Lovemarks, why they are important and how CSMs can use the idea of Lovemarks in our work. 

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CSMs can communicate with our customer to show we are ready to help and avoid our relationship drifting away.

Cruel Intentions Part 2 – Drifting From Our Customer 

Posted on March 3, 2025March 3, 2025 by Client Days

CSMs can communicate with our customer to show we are ready to help and avoid our relationship drifting away.

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This post will provide five techniques used in Advertising Account Management that a Customer Success Manager may find helpful for delivering more value in their customer partnerships.

Five Account Management Principles That Can Help a CSM Bring More Value to Clients

Posted on February 8, 2025February 8, 2025 by Client Days

This post will provide five techniques used in Advertising Account Management that a Customer Success Manager may find helpful for delivering more value in their customer partnerships.

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Tayo, Tayo: How CSMs Can Think of Customer Relationships as “Us, Together”

Tayo, Tayo: How CSMs Can Think of Customer Relationships as “Us, Together” 

Posted on January 20, 2025January 20, 2025 by Client Days

“Tayo, tayo” can be a mindset for working together with our customers.

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How to Settle - What Soccer Players and CSMs Have in Common

How to Settle – What Soccer Players and CSMs Have in Common 

Posted on January 9, 2025January 9, 2025 by Client Days

Settling is a main task of a CSM. Our customers come to us with requests that are up in the air and need resolution. It’s our job to gain control over the situation by helping our customers settle their needs.

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CSMs can apply practices of Google's Transformer so that we can find the best translation of our customer’s goals for use with our product.

How CSMs Can Use the Principles of Google’s Transformer to Better Understand Our Customers 

Posted on November 18, 2024November 18, 2024 by Client Days

CSMs can apply principles of Google’s Transformer so that we can find the best translation of our customer’s goals for use with our product.

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A CSM’s good intentions can turn cruel in overpromising

Customer Success and Cruel Intentions

Posted on September 21, 2024September 21, 2024 by Client Days

A CSM’s good intentions can turn cruel in overpromising. What are ways we can avoid empty promises with our customers?

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HubSpot's Inbound methodology can be a framework for CSMs to help attract, engage and delight our customers through their journey with us.

Inbound Customer Success

Posted on June 25, 2024June 25, 2024 by Client Days

HubSpot’s Inbound methodology can be a framework for CSMs to help attract, engage and delight our customers through their journey with us. 

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CSMs can adopt an attitude of being relentless as a way to help our customers reach success.

Relentless Customer Success

Posted on April 22, 2024April 22, 2024 by Client Days

CSMs can adopt an attitude of being relentless as a way to help our customers reach success.

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Having a “champion” account champion can help the CSM and client take further what’s possible with the product.

What Makes a “Champion” Account Champion?

Posted on February 23, 2024February 23, 2024 by Client Days

Having a “champion” account champion can help the CSM and client take further what’s possible with the product.

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Recent Posts

  • Customer Success and Lovemarks: Inspiring Loyalty Beyond Reason 
  • Cruel Intentions Part 2 – Drifting From Our Customer 
  • Five Account Management Principles That Can Help a CSM Bring More Value to Clients
  • Tayo, Tayo: How CSMs Can Think of Customer Relationships as “Us, Together” 
  • How to Settle – What Soccer Players and CSMs Have in Common 

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