Sales Executives and CSMs can “hire” each others’ talents for success with our customers.
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What Customer Success Managers Can Learn from Oasis: Our Customers Make Us Shiiiine!
Oasis views their fans as the source of their success. What can CSMs learn from the band for work with our customers?
From Value One to Cascading Value: How CSMs Can Create a Process to Get Value Flowing for Our Clients
The idea of “cascade” is a way to help our customers gain more value from our products.
Customer Success and Lovemarks: Inspiring Loyalty Beyond Reason
In “Lovemarks” Kevin Roberts shows how brands can evolve to a next level of connection with customers. This post will explain the concept of Lovemarks, why they are important and how CSMs can use the idea of Lovemarks in our work.
Cruel Intentions Part 2 – Drifting From Our Customer
CSMs can communicate with our customer to show we are ready to help and avoid our relationship drifting away.
Five Account Management Principles That Can Help a CSM Bring More Value to Clients
This post will provide five techniques used in Advertising Account Management that a Customer Success Manager may find helpful for delivering more value in their customer partnerships.
Tayo, Tayo: How CSMs Can Think of Customer Relationships as “Us, Together”
“Tayo, tayo” can be a mindset for working together with our customers.
How to Settle – What Soccer Players and CSMs Have in Common
Settling is a main task of a CSM. Our customers come to us with requests that are up in the air and need resolution. It’s our job to gain control over the situation by helping our customers settle their needs.
How CSMs Can Use the Principles of Google’s Transformer to Better Understand Our Customers
CSMs can apply principles of Google’s Transformer so that we can find the best translation of our customer’s goals for use with our product.
Customer Success and Cruel Intentions
A CSM’s good intentions can turn cruel in overpromising. What are ways we can avoid empty promises with our customers?