In the 1950’s advertising agency DDB combined Art Directors and Copywriters to collaborate to make ads.
The idea made a creative team that produced better advertising.
We can think about teaming up with Sales as a Customer Success Manager in a similar way.
When Sales and CSMs come together we leverage each other’s unique talents.
We each provide a perspective on the customer’s business.
We can partner together to tackle challenges, share information and do what’s best for the customer.
When we’re friends with Sales we get synergy and deliver a more creative approach for our customer.