CSMs are a partner and trusted advisor for our customers.
We need to be ready to consult, advise and discuss challenges.
We can help put ourselves in the advisor role by reading The Wall Street Journal. Here are some ways The Journal can help:
- State of Affairs: What’s the state of the economy? What national and global events are occurring? The Journal has what we need to know.
- Strategist: Earnings reports, product launches, business successes and failures – these articles sharpen our strategic skills with ideas we can bring to our customer conversations.
- In the Room: The Journal’s tagline is “Trust Your Decisions” – we put ourselves in the realm of business executives when we read WSJ. We get equipped to hold high-level conversations and think like an executive.
Taking time to read The Wall Street Journal can help CSMs fulfill their role as a trusted advisor.
We can be ready to partner with our customer on the way forward.