Skip to content

Client Days

Notes on Customer Success and Client Service

Menu
  • About Client Days
Menu
Having a “champion” account champion can help the CSM and client take further what’s possible with the product.

What Makes a “Champion” Account Champion?

Posted on February 23, 2024February 23, 2024 by Client Days

Having a “champion” account champion can help the CSM and client take further what’s possible with the product. 

Clients skilled in leading engagements can combine with their CSM’s talents to create a successful partnership. 

What are some traits that define a great account champion? Let’s review. 

Operator

An account champion often needs to organize departments, divisions and geographies throughout the enterprise. The champion is skilled at bringing people together to make things happen such as coordinating teams, creating plans and gaining alignment.

Planner

A champion typically has a vision for a desired state to reach. The account champion is skilled at defining the vision and implementing a practical plan for execution. The champion also develops processes to manage the tasks to be done. 

Communicator

A “champion” account champion is an effective communicator with their CSM. The champion knows how to articulate their goals, plans and objectives. The champion shares honest feedback on the partnership and seeks their CSM’s advice and input.

Pusher

An account champion pushes for more of what’s possible with the product. The champion shares expectations they want to meet. The champion advocates for their company to get priorities accomplished.

Changer 

The account champion must create change to see results from the product. They may be consistent in using the software, resilient about setbacks and patient as they work towards results. The champion uses project and process management to test, try and adjust as they work toward success. 

Partner

A “champion” account champion is a collaborative partner. They are supportive, encouraging and appreciative when their CSM shows they are a committed partner. Upon earning trust, the champion may advocate for the CSM for more solutions the product can help with. 

Discoverer 

The champion is curious about new ways to learn and discover more with the product. They leverage available resources such as education materials and are interested in new features available. The champion’s curiosity leads to further results from the product. 

A “champion” account champion can be like a great partner we experience in other parts of life such as a teammate, bandmate or colleague. The client and CSM collaborate to do great work together. 

Share this:

  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on X (Opens in new window) X

Recent Posts

  • Customer Success and Lovemarks: Inspiring Loyalty Beyond Reason 
  • Cruel Intentions Part 2 – Drifting From Our Customer 
  • Five Account Management Principles That Can Help a CSM Bring More Value to Clients
  • Tayo, Tayo: How CSMs Can Think of Customer Relationships as “Us, Together” 
  • How to Settle – What Soccer Players and CSMs Have in Common 

Recent Comments

  • Angeli on Customer Success Managers as Content Marketers

Archives

  • April 2025
  • March 2025
  • February 2025
  • January 2025
  • November 2024
  • September 2024
  • June 2024
  • April 2024
  • February 2024
  • January 2024
  • November 2023
  • October 2023
  • September 2023
  • July 2023
  • June 2023
  • April 2023
  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • February 2020
  • December 2019
  • November 2019

Categories

  • Client Skills
  • Customer Success
  • Uncategorized

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org
© 2025 Client Days | Powered by Minimalist Blog WordPress Theme